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Birmingham Proves Great Host for SDLS

Florida Workshops Draw Rave Reviews

SEFA started off the year on a high with two great educational programs. SEFA held a Customer Service Workshop in Ft. Myers and then a Route Development Program in Tampa, FL

"These were terrific programs," offered SEFA Executive Director Peter Blake, "and more successful then we could of have hoped. We had a dozen people turn out for Jim Groshans program on a Tuesday evening, and it was standing room only with over 30 people for James Peuster's Route Development workshop on a Wednesday. This is a great start to 2019 and we are committed to keeping this momentum throughout the year."

Quit Spinning Your Wheels and Driving in Circles

The mid-week, full-day program drew attendees from as far away as Tennessee and Georgia. Workshop Leader, Route Pro James Peuster guided attendees through proven methods of increasing route sales, as well as recruiting new customers. He shared his own experiences in building routes and his observations from years of working directly with route developers.

"It seems every business is jumping into pick-up and delivery," cautioned Peuster, "and obviously I know it is a key component of a successful business in today's industry. But I also know, that if you don't do it right, and you do not have a strong strategic plan, it can also be a growth killer. We work on proven strategies in making your driveres and developers more successful."

Based on the success of this program, SEFA is already developing a second program for later this summer.

The team approach to Customer Service

FabriCoach, Jim Groshans, explored the relationship of Customer Service Personnel and the technical staff working in the back of the house.  Teamwork and coaching are the key components to building a Customer Service Team.  He stressed how you can’t look at them as individual staff positions, but everyone needs to understand the relationship they have to the overall success of the plant.

With over a dozen attendees, some traveling over 2 hours to attend, this was a great program.  This is the first time SEFA has held a program in the Ft. Myers area in the past 5 years, and SEFA is continuing its commitment to bring more programs to more areas of the southeast.

“This is a terrific program” stated Peter Blake, SEFA Executive Director, “Jim does a great job of demonstrating the need to understand the process in order to deliver a consistent service promise.  I am really proud to be able to bring programs like this to the membership.”


SEFA In the Field
When SEFA has Educational programming in an area, it also takes the opportunity to visit members, former members, and prospective members whenever possible.  SEFA Executive Director was able to spend a couple days visiting members in the Tampa, Sarasota, Naples, and Ft. Myers area in January.

“In the 3 days,” commented Blake, “I was able to visit 25 businesses and discuss what is happening on the industry.  I was able to discuss the changes both SEFA and DLI have undertaken, as well as highlight some of the programs we have to offer.  Through these visits, I welcomed back 3 members, and upgraded one membership.”

Some of the key programs people wanted to learn more about included:

  • SEFA In-Plant Training & Scholarships
  • Effortless Social Media
  • Education Classes & Workshops
  • Ways to increase sales & marketing

“Visiting plants in different areas of the country is one of the best parts of my job,” continued Blake.  “It gives me a chance to learn what programs are having the best impact on our members, as well as what programs aren’t being used and why.  It also gives me the opportunity to tell people they are not alone in their struggles.  When our members are struggling, they sometimes feel it is just them, but it is not.  There are companies struggling throughout the country -- but I can draw from experiences and find ways to help and answer some of those challenges.”

If you would like to schedule a visit when I am in your area, contact the SEFA Office and I will do my best to get out to see you.  I would love to hear from our members as to their specific challenges and opportunities you would like to discuss.  Email us at


Welcome to the South Eastern Fabricare Association
Welcome to the South Eastern Fabricare Association

The South Eastern Fabricare Association is a regional trade association serving professional drycleaners and launderers throughout the Southeast.  Our coverage extends throughout Alabama, Florida, Georgia, South Carolina, and Tennessee.  SEFA is proud to be partnered with the Drycleaning and Laundry Institute (formerly knows as IFI) and maintains a 100% overlapping membership.  Simply put, if you're a member of one -- you are a member of both!

We are dedicated to the highest standards of business ethics and professionalism, environmental responsibility, textile serviceability and a positive public image. In carrying out our mission, we will be guided by these principles:

  • Excellence: The highest professional and ethical standards will govern our work and our relationships with others;
  • Leadership: We will act decisively on behalf of our membership and the dry cleaning/laundering industry;
  • Collaboration: We are committed to listening to a variety of viewpoints and to building consensus within the industry;
  • Innovation: We will continually explore new avenues to provide better service to our members.

SEFA is here to make our members and the industry stronger.  We thank you for your support, and are always looking for ways to serve you better.  Feel free to contact us anytime:


South Eastern Fabricare Association
14700 Sweitzer Lane
Laurel, MD 20724
Phone: 877-707-7332